When you’re shopping online, isn’t it nice to see “Hi, Lauren, what can we do for you today?” It makes you feel warm and fuzzy, so you shop for what you want. When you pull up your email and see “Hi, Lauren, have you seen this?” chances are good you’ll open it. Wouldn’t it be nice to see direct mail advertising in Nashville TNuse more personalization?
1. Conversion Increases
Beginning with the most obvious desire of any business, conversions are the name of that tune. When a business can reach out to customers, describe their needs in plain language, and offer a product or service tailored to their needs, then that business has made a sale.
However, a simple sale isn’t all there is to it. Knowing what they need and why is part of the personalization process. It makes them feel as if the business understands them, and people stay where they’re understood, or they feel customer loyalty.
2. Happier Customers
Most people are irritated when they toss in the trash a pound of paper printed with generic advertisements. That they get these twice a week increases their ire.
Personalized direct mail advertising in Nashville TN means that someone took the time to learn the customer, their name and what they need or want. Someone researched them. It makes people feel special knowing someone took the time to learn a little about them. They’ll be more apt to open your advertisement and respond to it.
3. Targeting
Now, take what you’ve learned about your customers and target people like them. It’s called a niche, and it’s full of people who need what you have. Engaging this group of people can yield you leads of other people needing your product or service. Conversions typically increase. Companies using personalized direct mail advertising in Nashville TN increase their sales by 19%. For more information visit DNI Corp.
