It may sound silly in this high tech world to say that you need personalized name pens for your business but you do! There are 3 reasons that every business should have pens available with their logo on them. Many businesses are finding out the hard way that putting all your eggs in one basket when it comes to marketing (focusing on digital media only) is a critical mistake. Before you make the same mistake and overlook this simple yet very effective promotional option you will want to learn the 3 reasons that you should have these types of pens in your promotional arsenal:
1. Everyone needs a pen
2. People actually expect them
3. They travel far and wide spreading news about your business
Everyone Needs a Pen
At one point or another everyone will need a pen. Yes, it is the digital age where many things are done electronically but there are still many occasions when a pen is a very necessary tool. Wouldn’t you prefer if when someone absolutely had to have this tool, they had one with your business information on it? Pens are always useful and they will always be useful.
People Expect Them
It may sound a little like hyperbole to say that people expect to be handed a pen at a trade show or event, but they do. Pens are a traditional advertising tool. They are familiar and people expect that a business will have some pens to hand out. Their familiarity is a great marketing tool. Consumers like low tech marketing, they like when they know where to look for information. They are just an easy way to get your point across.
The Traveling Pen
Pens get passed around quite a bit. They travel from person to person, getting your company exposure every step of the way!
