Anyone who has visited a furniture store or other retailer with a limited amount of room on the sales floor has probably encountered swatch books of some sort. These small yet mighty products offer customers a broad look at the different types of materials and fabrics that are available for a particular design. Of course, it might not always be clear where these items come from or how much they cost. For any business in the market for such products, however, the steps below can help make sense out of an otherwise potentially confusing situation.
Anticipate Your Needs
All businesses are different and will require unique types of swatch books in order to display the full array of fabrics and materials that are available for sale. This means that every company should spend some time taking stock of the inventory and deciding what should be prominently presented within the books before ordering them and approving their design.
Prepare Your Budget
Since swatch books do not directly make any money, it might be difficult for new or small businesses to find a large amount of money to invest into their creation. When presented correctly, however, the use of these products can result in satisfied customers and repeat business. Therefore, even if it means finding a source for free upholstery fabric swatch books at first, this is probably a step that companies in various industries should consider taking sooner rather than later. Presenting a professional first impression and anticipating the needs of every client is how retailers earn stellar reputations.
