If you are like most business owners, founders of startups or entrepreneurs, you have undoubtable heard of SEO or Search Engine Optimization. Unfortunately, there are few of the rumors and quick tips you see on the internet which actually have any bearing on your standings in the search engine results. This is why it is so important to work with a top SEO company in Minneapolis to actually show results.
If you don’t use an SEO company in Minneapolis and are relying on these internet myths, you won’t see a noticeable change in the traffic to your website, your position in the search engine rankings, or in your profits at the end of the day. And, if you question it, the blog writer or internet guru will simply point to something else being the problem.
Any top SEO company in Minneapolis knows these myths exist and often spends time with their clients in explaining how to effectively change the website to create observable, measurable improvements in website traffic and conversions.
Keywords Don’t Matter
The importance of keywords the most common misconception or myth an SEO company in Minneapolis hears on a daily basis. While keywords are not the focus of the new Hummingbird search used by Google, they do still factor in significantly.
However, it is still how the keywords are used and not specific frequencies or locations of the words within the scope of the text and the website itself. The exception to this rule is still in meta tags and titles.
Another important issue with keywords offered through a top SEO company in Minneapolis is keyword analysis. This is the process of determining which keywords, and related terms, users of search engines use to find products or services like yours. No matter how great your website is or the use of SEO may be on the site if it doesn’t match what people are looking for it is a waste of time, money, and effort.
Links Quality Doesn’t Count
Link quality is very important to any SEO company in Minneapolis genuinely interested in boosting the rankings on a search engine results page. Links to reputable, established, authority types of sites are highly beneficial and will result in not only the search engine results but in the time the viewer stays on your site.
Hiring an SEO company in Minneapolis is an important step in maximizing your online rankings from both an organic aspect as well as through Pay Per Click or PPC advertising.
