The theater is the place where shows and promotions happen. People go to wait in line for tickets, meet with friends and look at promotional posters. In some theaters, the posters are so large that few people can ignore them. With the addition of bright light boxes and fancy display stands, the posters almost seem majestic. Smart theater owners know the importance of impressing their patrons. Understand why good theater owners make use of poster display stands.
Showcase Upcoming Shows
Some theater posters are on display to present upcoming shows. For people who do not visit the theater often, they get an idea of what the theater has to offer. While they are waiting in line for tickets, they view the posters out of curiosity. Placing posters by the ticket line or directly in front of the snack line are clever marketing tactics. The larger the poster, the more conspicuous it is and the greater the results.
Also, freestanding display stands tend to attract more attention. You can put these stands anywhere from the corner to the middle of the main hall. With the addition of colorful light boxes, few people can ignore freestanding posters.
Showcase the Best Shows
Many of the poster display stands found in the theater are designed to highlight the best shows. Every theater has a handful of shows that are the best in the entire place. Usually, the largest and brightest posters are manufactured to showcase the best and most popular shows.
Invest in a Variety of Different Stands
Good theater owners want to invest in unique-looking display stands. They do not want stands that look like all of the others. A poster kiosk is a multi-sided stand that holds two or more posters. It is possible to choose a kiosk that holds two posters or as many as six.
As customers stand around, they can walk around the kiosk and catch a glimpse of the theater’s show attractions. In general, consumers can find kiosks in department stores and shopping malls, too.
In theaters, the décor is more decorative than in stores. Theater owners can choose from various stand materials, such as plastic, wood, gold or silver. They can add any combination of lights they want. Halogen lights create the clean white spotlight effect, and LED lights are more suited for colorful, vibrant displays.
Displaying posters is one of the most effective ways to promote products and services. A theater that has new products, or movies, should place them on poster stands that are seen up close or far away. More people will see these posters than they will see anything else in the theater. Overall, poster displays are fast, affordable marketing tools that are effective in any setting.
