Getting a decent ROI at a trade show can be challenging; in fact, some entrepreneurs say it’s not worth it. While it’s true that there is a lot of work involved, the ROI can be quite positive if you know how to do it right. From hiring the right printers in Orange County for all of your marketing materials to knowing what to say to visitors to your booth, there are several elements that go into a successful trade show booth. Here are just a few of them:
-
Make your first impression count: First impressions are everything. Really. You only have one shot to attract someone’s attention. Have a booth that piques curiosity, is bright and colorful and has plenty of bling. The first step is getting them there; then you can work your magic and convince them that they need your product or service.
-
People will follow the crowd: Get a few people to your booth and others will wonder what the hubbub is all about! They will be curious enough to come over and find out what makes you so popular.
-
Have plenty of marketable materials on hand: Brochures and business cards are important, but think past that. Water bottles, stickers, t-shirts, and magnets all have staying power. Use a quality printing company to make sure your business name and logo are printed on these and watch your brand explode.
-
Trade leads with businesses that have the same target market: Not with your direct competitors, but with similar enterprises that have the same target market. This is a great way to promote and network with other entrepreneurs.
-
Follow up and follow through: After the show, follow up with the leads you gathered. They may not need your product or service immediately, but when they do, they’ll remember you.
Printers in Orange County can have a huge impact on the success of your trade show if you utilize them correctly.
