Business portraits (executive portraits and professional portraits) are headshots. A headshot only focuses on the shoulders and head in the picture. It’s similar to traditional portraits, but it doesn’t go on the mantel or in a frame to hang on the wall; it’s used for business promotion and marketing. Corporate headshot photography in Washington DC can be used for many things, including:
- Company blogs and websites
- Business cards
- Advertising (magazines and brochures)
- Social media profiles, such as Google+, Facebook, Twitter, and LinkedIn
- Press releases
- Resumes (have a professional photo taken to include with your resume to apply for a job)
Consumers Work with People, Not Companies
Potential customers prefer to do business with a person instead of a company. You may work for a large corporation, but if you have a corporate headshot of yourself on the website or social media outlet, people are more likely to contact you and start the initial process of checking you out to see if they like your style and abilities.
You can present yourself (and your company) in a better light, which shows your prospects (and current clients) that you care about yourself, your company, and them.
The First Impression
Whether you’re promoting yourself through printed materials, websites, or social media, you never know which option your potential customer is going to see first. Therefore, it is essential that, regardless of which one they visit, their first impression of you is on point. Corporate portraits are billboards, which help your company stand apart from the competition so that your customer identifies with your company first.
Your Commitment
A skillfully crafted photograph can establish and represent your company’s credibility, competence, and identity. People tend to do business with those they trust and know; a photograph helps them get to know you and feel connected to you from the very beginning. For more information visit Portraits by Spencer.
