When choosing sales training speakers from today’s market, remember there are thousands of them and each carry with them their own message. Most of these speakers are still using traditional sales techniques while conducting sales training programs lasting 1-3 days. However, many times it is not the traditional sales techniques or the sales speakers which are the problem. Clients that continually appoint them are during these times.
What Criteria was Used for Selection
When choosing sales training speakers, is the criteria which is used knowledge, experience, passion, budget, referral, learning training techniques, etc.? What objective is wanted for accomplishment? What competency, behavioral, or attitude changes is sought after from sales or management teams? Was the training program duration 1-3 days or longer? Was the program ongoing, such as weekly, quarterly, or annually? Is coaching provided for on job and ongoing? Was sales management, individual sales, behavioral and attitude changes taken into consideration from the management objectives? When was the program delivered by sales training speakers, day or days of the week? The day program was held, was it on non-selling days, or selling days? Was this brought into consideration?
Unsuccessful Sales Training
There are many sales training programs which are traditional, lasting one or two days. A lot of these sales training speakers do not take into consideration the sales representatives sales, or sales management objectives or needs. Many times they used normal business hours to deliver them, using training programs from off the shelf, and by individuals that never were in sales. This is not the type of sales training which would be effective to receive good results. Possibly for short term sales this might work, due to this type of training does not last. Paying for this type of training would be a waste of money.
Successful Sales Training Speakers Techniques
Sales professionals behavior is not something can be changed in 1-3 days of training. The process needs to be ongoing, with additional training and coaching for sales management to ensure proper behaviors and attitudes which is expected from sales teams is demonstrated by the sales manager. Sales training speakers should always be customizing their sales training by asking questions to participants and management. Effective sales training is never conducted during active selling times. Time in the week that is non-sales should be when these training programs take place.
Investment Done Right
Investment in sales training speakers means getting the best results possible from your team. They use advanced learning techniques, and are on an ongoing basis during non-sales time. They ask many questions to be sure their program is customized for you.
The Sales Coaching Institute allows you to invest in sales training speakers to boost your team.
