Representatives from a Chicago SEO company have been talking about some fairly shocking statistics related to online marketing, which have gotten several people riled up about the field. Namely, they’ve illustrated that proper SEO techniques still work despite all of the suggestions people have made to the contrary. There’s been a big push in recent years to discredit SEO, especially due to the growth of the mobile web and the massive changes that have come to many search engines.
However, specialists who work as experts at a Chicago SEO company have said that these are opportunities as opposed to drawbacks. Search engine algorithm alterations have helped sites run by smaller businesses get noticed, while those that are cluttered with unnecessary information or endless repetition get rated downward.
Something like two out of every five revenue-generating visits to a site get sent over by an organic feed. More than nine out of ten hits come into sites from search engines, and four out of five consumers now seem to do online research before they spend any money on anything they plan to buy. Because around three-quarters of people never scroll past the first or second pages of search results, these have helped to highlight the importance of SEO even in a digital world that seems to be changing faster than it was way back during the days of the dot-com boom.
Check out a local Chicago SEO company by visiting EM Search Consulting online.
