When you take the time and spend the money to participate in trade shows, you want to make sure your marketing tactics are effective. Even if you are on a limited budget, you can have an effective campaign that steals the attention away from your competitors. It all comes down to the marketing techniques you use at the event in conjunction with your trade show exhibits.
Customize Your Exhibit
The most important thing you can do for your event is to customize your exhibit. No one likes to blend in with the crowd, which is why the effective use of bold graphics, smart word choices and colors that stand out are important. Even if you have to spend a large portion of your budget on the display and restrict spending in other areas, it is well worth the expenditure because it is the best way to gain the attention of participants, bringing them into your booth.
Think of Your Image
Remember anything you use in your attractive trade show exhibits has a bearing on your reputation. If you hand out cheap trinkets or skimp on your advertising efforts, it will portray a negative image on your brand. The goal of your attendance at the trade show is to gain more leads and close more sales. If consumers do not feel confident in the quality you provide based on the items you use to gain their attention, it is unlikely they will have confidence in your products or services.
Stay Consistent
You advertising efforts need to stay consistent with your current logo and image. If your current colors and graphics are not those that effectively stand out in a crowd, find a way to utilize them in conjunction with other bright or eye-catching colors. If you are unsure of what will work best, consult with a professional company that makes trade show displays. A company with experience will know what works and what doesn’t in your industry and can help you stand apart from the competition.
Your trade show exhibits say a lot about your company. This does not mean you have to go above and beyond what you can afford; you simply need to make the most of what your budget allows. If you can only afford tabletop displays, make them bright and eye catching. If you are going to use large displays, make sure they are tactful and display the message you want. The success of your event lies in the marketing tactics you use.
