To one extent or another, everyone thinks that they are misunderstood. Perhaps not at all times, but people often feel frustration about their message not getting across in the way they intended it to be perceived. In an increasingly media-driven society, businesses that fail to transmit their message effectively can suffer serious consequences.
That is why you need to coach up your staff, and your media contact people in particular, on the need to communicate your corporate messaging effectively. Nothing harms a message more than an inconsistent or stumbling messenger. They need to get it right every single time. For that, they need access to the latest training aids and methods.
What was a valid method of presentation in the past is not necessarily correct today. You want your message to resonate with modern audiences. It has to make sense and it has to avoid giving offense as well. You require up-to-date instruction on how to accomplish all this. Every audience is different. A single pitch won’t work for everyone. Your spokesmen need to tailor their presentation to match the willingness of the target demographic to receive it positively.
Training in how to be flexible, confident, yet always on-message is not something that most people learn in school. They have to work it out for themselves under real world conditions. Naturally, it takes time for them to figure it all out. You can compress the time frame of that by engaging professionals in corporate media training to assess and correct the methods currently in use by your employees.