One of the biggest mistakes you can make with your library or museum is not truly understanding how many visitors you’re getting on a daily basis. Too often, libraries and museums underestimate the number of people who come through their establishment every day. Libraries may look at the number of books checked out or the number of computers used throughout the day to try to get an idea of how many people visit, while museums may try to make use of sales data from their cafes or gift shops. However, a more effective tool in determining patronage is a people counting device.
What This Technology Can Do
With this technology, you can more accurately track the number of people who visit your establishment. This is true for keeping track of the number of people who visit on any given day but can also give you key information regarding how many people visit during various hours of the day, on different days of the week and even in certain seasons. For museums in particular, a people counting device can be an important indicator of how many people are visiting when special events or exhibits occur.
How to Use This Data
One of the most important ways a library or museum can use data regarding how many people are actively visiting is for obtaining grants. Underreporting the number of people coming to your library or your museum may cause you to lose out on money you’re otherwise entitled to. However, that’s not the only benefit of using a people counting device. Knowing how many visitors you have during different times of the day allows you to make better staffing decisions or for museums in particular, can even lead to better decisions regarding marketing and sales in cafes and gift shops.
If you’d like to learn more about how your library or museum can benefit from a people counting device, contact the team at Countwise online or by phone at 954-846-7011.
