When you work with an experienced, professional business broker on the sale of your business, the listing will be completed by the broker. This ensures that the business listing will be ideal for your company and will capture the attention of prospective buyers.
Keep in mind, most businesses in San Jose, CA, are not sold through a listing. In other words, the buyer doesn’t happen to be randomly browsing the business brokerage website and come across the perfect company. Instead, the brokers are actively contacting pre-qualified prospective buyers and the listing becomes a reference and a source of additional information.
There are a few basic mistakes inexperienced brokers or business owners trying to sell a company on their own may make. These errors in a business listing can make a big difference in the interest in the property, so correcting them should be a priority.
Not Having a Quality Image
A picture may or may not be worth a thousand words, but a poor quality photo or image is not going to draw attention to the listing. Choosing an image or a photo that is a realistic yet unique look to a business is a great option.
For example, having a picture of a completed project, a close up of a product or a classic look of an aspect of the business will be a good idea. Don’t use widely used stock images and consider having a photographer stage and take the picture.
Not Listing the Features of the Business
It will be important to have the business information in a very general summary available with the business. However, the specifics of the location, owner, financial details and other business-specific information should not be available on the general listing.
This information should be available through a download or through contacting the business broker. This will become even more important if the sale of the business is being kept confidential. In these situations, it will be essential to protect the specifics of the business while still providing enough information to create interest for the buyer.
Just as in any type of sale, the business listing should not be misleading or incorrect. Misrepresenting the business will only bring in the wrong type of buyers, or it will simply eliminate the possibility of closing the deal.
Finding a buyer for a San Jose, CA, business is not always an easy process. Mistakes made along the way can prolong the sale or reduce the amount offered. Having a trusted and experienced business broker to assist with the sale will be critical for any small business owner.
