A POP display is a strategic sales machine. Discover why every marketer should have one.
A POP Display is a Potential Sales Magnet
POP displays are massive, which is a good thing from a marketing standpoint. With one display, a marketer could
- Incorporate a giant mascot
- Add a large, buzzworthy tagline
- Incorporate useful samples for potential customers
- List the key highlights and benefits for different products
Merchandising Perks
In the marketing world, perception is the key to sales. If you want to sell a quality product, you’ll need to build perception with a proper display. Most consumers will associate a high-end display with a quality product and a tacky display with a generic product.
Branding Advantages
A POP display is basically a mini-store within a store. If you have a strategic partnership with a local retailer, you can beat what a POP display can offer. Without a display, your products could get lost in the shuffle. With a display, the sky is the limit because it will give you greater control and visibility.
As a marketer, your vision is the key to your success. A retailer may not understand your vision. This is why it pays to have a good POP display template.
The Power of Impulse
According to sales statistics, approximately 80 percent of shoppers are impulsive shoppers. They are attracted to highly beneficial, buzz-worthy products. To entice these individuals, you’ll need an eye-catching POP display.
If you’re looking for quality POP displays in California, contact Orange County Industrial Plastics at Ocip.com.
