Every company has a favorite or time-tested way of doing things and tradeshows may be one of yours. However, if you have been doing them for years (or are just starting out), you may not know about custom displays and how they can help you. If you’ve been going for years, you probably have a worn out display, which could be causing you to lose business. However, you may also want to consider new messages or more options.
New Message
If you regularly change your message to tailor to that group, customized options may do better than a traditional display. You’ll be able to change out the message whenever the mood strikes, so you can continue to use one display for all of your shows. That can help reduce the amount of storage you need and can also allow you to reuse the display when you’re not going to shows.
Sizing
Most people can deal with one particular size and be completely fine for many years. However, you may find that at some shows, you run out of space or cram everything together. Instead, consider a customized modular display, which will allow you to add on components or take them away when they’re not needed. You can customize your booth to each show you attend. Therefore, if you get a small corner at one show, you can downsize and at the next, you can add on.
Similarities
If you’ve been doing shows for a while, you’ve probably noticed some of the same patterns. Whether or not it has happened to you personally, if you’ve ever noticed that two booths are similar in colors, size or message, you understand the detrimental effects that can have. Potential customers may feel that someone copied the other or that they are similar and may not visit your booth. Instead, with a customizable option, you can quickly change the similar aspects to create a unique option for you and your brand.
Heavily Branded
Everyone in business understands the need to get your brand out there and noticed. Most traditional display options don’t allow you to do that, which can be a problem. However, customizable booths will allow you to make it exactly as you want it, meaning more potential customers and sales. Whether you want to think big or just want something a little more targeted to your audience, you can create it.
Custom displays can offer you many benefits because you’ll be able to change them quickly when necessary or when you want something different. Visit Structure Exhibits today to learn more.
