When you hear the words search engine optimization in New Jersey, you likely think of the appropriate keywords your website ranks for in the major search engines. While this is a component of SEO, there are many other important components that need to be recognized. The overall outlook on SEO and its tactics is termed as white hat SEO and black hat SEO. Understanding the difference will ensure your company meets the strictest standards.
White Hat
When your tactics to make your website rank high for consumers to find are ethical and geared toward a human audience, they are considered white hat tactics. This includes avoiding the overuse of keywords to make the content seem unnatural, ensuring the content is relevant and serves a purpose for your topic and building honest and appropriate links to your website. These are all honest uses of the tactics business owners can use to drive traffic to their site.
Black Hat
Black hat tactics, on the other hand, are focused on the search engine, not on human readability. These are typically considered aggressive moves and are frowned upon by the search engines. Typically, the rules of ranking are not abided by and the content is unpleasant to read for humans. People who use these tactics are typically looking for a quick return on their investment, rather than looking at search engine optimization in New Jersey as a long-term investment that takes time to produce results.
Ensuring Your Tactics Are Honest
When you use an SEO company to help you design your website, create optimized content and continually update your site as the rules change, you can avoid the use of black hat techniques. The highest penalty for those who partake in the unethical uses of SEO techniques is being permanently banned from the search engines. If your uses are honest and abide by the rules, you will only better your company’s rankings.
When you look for a company to assist you with search engine optimization in New Jersey, question their motives and how long they have had various customers. If they have a high turnaround of customers and only seem to help short-term, chances are they use the less ethical methods your company should not use. Look for companies that have long-term contracts and assist companies with constantly increasing their rankings, rather than trying to fool the system.
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