In order for your business to be successful today, you need to have a noticeable and active presence on the Internet. That is not easy when there are millions upon millions of websites online, including hundreds and even thousands of sites angling to get the online traffic you want to come to your site and buy. Quality content is key to establishing your business’ reputation and knowledge to convince people they should be paying attention to your site’s content and purchasing from your site. In order to know that your content is being effective in bringing that traffic to your site and converting them into buyers, it is important to have a content audit framework analyze your content. Learn about a content audit framework below.
What Does This Framework Entail?
A content audit framework is evaluating your content via several key indicators in order to determine whether it is bringing in the quality of traffic you are wanting to visit your site and if it is converting that traffic into subscribers and customers. This is often done through a software solution that sets up a spreadsheet and analysis of various forms of content (blog posts, videos, podcast episodes, and more) as compared to various metrics such as clickthrough rates, length of time on the page or podcast, and other evaluation methods.
Why Is This Important?
All forms of content take time and resources to publish. If your content is not working to expand your subscriber list and, ultimately, your customer list, the content is not boosting the profitability of your business. If it is not boosting the profitability of your business, there is a higher chance of your business going out of business.
