There are many search engine optimization (SEO) strategies that can impact the reach of your business. One of these is the geophysical scope of your services. Do you want to be found by customers within your city, region, or the entirety of the US? Your answer determines the type of SEO approach you should take. If you want to serve customers beyond your city but not at a nationwide level, then regional SEO is the ideal option.
Regional SEO: The Basics
As the name implies, regional SEO is an approach that helps you gain leads and exposure in an area bigger than a city. This intermediate SEO strategy is for businesses that want to expand their reach beyond their location but aren’t able to commit to nationwide coverage. For example, if you’re based in Seattle, then your regional SEO efforts should cover the Pacific Northwest region.
Who Can Use Regional SEO?
Any business can use regional SEO strategies if they’re planning to expand their reach. Many industries, such as e-commerce, logistics, manufacturing, and retail all use regional SEO to reach more customers outside their city or locality.
How Do You Improve Regional SEO?
Planning and executing your regional SEO strategy can take months. You’ll also have to wait another few months to start seeing results. That’s why you should work with the best SEO company you can find.
These agencies help you modify your content to reach your new target audience. The competitor analysis they can provide is also important to understanding the strategies of other regional businesses in your expanded service area. Finally, an agency can help you fix issues in your website in preparation for regional SEO efforts.
Final Thoughts
If you’re a company that’s planning to grow its reach and gain more customers, understanding how regional SEO works is essential to its proper implementation. Use this quick and informative guide today to get started with your strategy.
