If you are wondering what the best way is to entice your fabric-seeking customers into purchasing from you and nobody else, it cannot be argued that well-put-together swatch books are the way to go. There are no other viable options when you want to show off your fabric by the yard swatches.
Touch Is Everything
When you have swatches available for your customers to handle, they are able to actually touch and feel the texture of the fabric they are interested in. They can lift and handle the fabric to allow the customer to get a fine sense of how the fabric actually lays and drapes in real life.
Great Display
When swatches of cloth are displayed in a professionally-made book, they can be done so in a way that you completely control. From colors and patterns that complement each other, to layering them in the way that you want them to be seen, a book of swatches is a fantastic way to present your product. The books can be placed on a display shelf as well so that the customer can browse at their own convenience.
Keep It Clean
Oils from hands and constant handling can make your fabric by the yard swatches look grimy and unappealing. When they are kept in a book, however, they are able to be kept pristine much more easily. This can lead to more impressive sales from customers who only want the best. Remember the old adage that “first impressions are everything.” This is especially true in the world of high-end fabrics and materials.
