In any niche, one of the most successful marketing tactics is to work with influencers in the field. Influencers have a built-in audience that is likely to spend money on products related to their interests, and have built a degree of trust with their audience that leads to more confidence in the products they endorse.
Pickleball influencer marketing has all of the benefits of general influencer marketing and more. Here are a few reasons why your brand should look into these partnerships.
Pickleball Is the Fastest-Growing Recreational Sport
Few sports can match pickleball’s astronomical growth. Since 2019, the amount of people playing pickleball recreationally and following professional players has grown rapidly. That means that there is an ever-growing audience that would be receptive to pickleball influencer marketing.
For companies working in the athletics, health, and wellness niches, this is a largely untapped audience that is highly dedicated to their sport. Partnering with relevant influencers allows access to this audience.
Pickleball Influencers Have a Very Dedicated Following
Not only is pickleball a large, growing niche, but the people who follow this niche also tend to be very passionate about their sport. Professional pickleball players may not have the same number of followers as the world’s most famous athletes, but their followers are far more passionate about the sport, and more likely to also be playing it recreationally. That creates a high likelihood that pickleball endorsements will lead to revenue for both the influencers and the sponsor.
